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The current real estate market is full of some incredible investment opportunities. From first time homebuyers to investors, there is something for everyone when it comes to today?s real estate.
In fact, recently Google founder Sergey Brin is investing in real estate in the ?tech-savvy? town of Los Altos, California. Thanks to Brin, the town of about 30,000 is quickly moving from a quaint town to the perfect place for tech executives to live, work and play.
Even celebrities are interested in the current real estate market. For example, even Selena Gomez is currently investing in real estate with her recent purchase of Jonah Hill?s former Tarzana, California home for $2.9 million.
Investors are definitely taking more of an interest in the current real estate market, especially with talks of real estate market recovery amidst rising home prices.
However, how do you market to the everyday person? In one word: Online.
Marketing to Everyday Homebuyers
Your average person spends a considerable amount of time online every single day. Although many real estate professionals have started to utilize social media platforms such as YouTube and Facebook, the future of real estate market is online-moving far away from the traditional marketing of newspapers, local real estate property guides, and billboards.
As mentioned earlier, there are some incredible investment opportunities in the current real estate market. Therefore, you are not only attempting to attract local homebuyers, but also investors from across the country and even internationally.
The only way to effectively reach these populations is to turn your attention online.
Moving Beyond YouTube Videos
Many real estate professionals have taken to YouTube for digital tours, making it more convenient for potential homebuyers and investors to get a quick glimpse of the property from the comfort of their home. However, the future calls for more active online marketing and an adaption of traditional marketing strategies to meet the demands of consumers and investors alike.
Let?s face it, people are already utilizing their mobile devices and tablets to do everything from searching for real estate to keeping up-to-date with social media. In the future, real estate professions will have to offer user-friendly apps that are designed for mobile devices and tablets.
What to Include in Your Mobile App
What, exactly, does your mobile app need to make the greatest impact?
- Property listings with detailed information
- Contact information for the seller/realtor
- Virtual tours of each property
- Maps of property location and surrounding attractions
- Mortgage calculators
- Local and national lender contact information
- Etc.
The opportunities are endless, but the key for future real estate marketing is to adapt to future generations-a generation that goes online first; therefore, successful real estate professionals will provide everything needed to sell a property from a user-friendly app for mobile devices and tablets.
Source: http://www.wannanetwork.com/2012/09/03/the-future-of-marketing-real-estate-online/
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